THE RETURN TO
TRADITIONALS
How Broadloom Is Embracing Color,
Pattern, and Heritage-Again
After years dominated by cool neutrals and modern minimalism, broadloom carpet is undergoing a noticeable shift. Traditional patterns-once considered formal or dated-are reemerging with renewed relevance.
Today’s traditional broadloom-which can be installed wall-to-wall, cut into an area rug, or used as a stair runner-is fresher, softer, and far more versatile than its predecessors.
4 THINGS TO KNOW ABOUT THE LATEST TRADITIONAL OPTIONS
A SHIFT TOWARD WARMTH AND SATURATION
For over a decade, neutral grays and cool-toned minimalism dominated interiors. As those palettes reached saturation, designers began craving warmth and expression again. That desire is now materializing in broadloom through richer, more nuanced color stories.
Mink tones, rich camels, terracottas, and bricks – traditional color, but softened and made more livable.
Historically, traditional broadloom lived in formal spaces
NEW ROOMS, NEW RULES
Today, that rulebook has been rewritten. Trellises in soft pinks and greens are finding their way into bedrooms. Medallions once rendered in red and gold are now appearing on ivory with camel or green accents and are welcoming in an entryway.
By doing these patterns in different colors now,
they can really go anywhere.
they can really go anywhere.
SINCLAIR HONEY
ABIGAIL LINEN + SUGARHILL BORDER
STILLMORE LICHEN
KERRIE LINEN + SUGARHILL BORDER
A RETURN TO FLORALS AND CONFIDENCE
One of the most notable shifts is the renewed embrace of florals. All-over vines, trellises – very elaborate, very detailed.
MAXIMALISM & LAYERING
Today’s designers are less constrained by rules and more interested in storytelling, layering, and expression.
BETH PARFAIT + SUGARHILL BORDER
MEADOW LANE FAWN
SPALDING LICHEN
WILLOW HOUSE STEEL
Introducing the latest designs in our carpet collection.
How Broadloom Is Embracing Color,
Pattern, and Heritage-Again
Today’s traditional broadloom-which can be installed wall-to-wall, cut into an area rug, or used as a stair runner-is fresher, softer, and far more versatile than its predecessors.
YOHANNA
BISCUIT (100% wool, available in 5 colors)
KAVENDRA
FLAX (100% wool, available in 4 colors)
MONTROSE
Amber (95% wool, available in 5 colors)
DUNRIDGE
HUSK (100% wool, available in 5 colors)
Visit our Southampton showroom to see and feel STARK’s vast library of rug and carpet styles, and pick up some samples to take home and share with clients!